Placeholder copy you can replace. This article stub mirrors our newsletter tone: clear, practical, a bit opinionated.
TL;DR
- Key point one summarising the idea.
- A second take-away that sets scope.
- One practical implication for builders.
Notes
- Short context about why this matters now.
- A concrete example with numbers or constraints.
- A next step readers can try.
Why brand DNA matters right now
Our clients are asking for faster creative, but the briefs have to stay sharp. Use AI to surface tone, vocabulary, and references you actually want.
Three moves to try this week
- Audit recent campaigns and pull sentences that feel most *on voice*. Feed them into your prompt libraries.
- Run a contrast session: ask the model for outputs you **don’t** want, then annotate them with the team.
- Wrap every delivery with a mini scorecard so review becomes data.
Template: from raw notes to a voice guide
Start by clustering customer quotes and founder language. Tag emotions, verbs, and imagery.
Use those clusters to draft “always/never” guidance. Stress test it with cold prompts before locking.
